A global journey of learning and experience, an inward journey of thought and humility

My name is Lawrence Federman and I am delighted that you are taking the time to know more about me. Currently I live and work in Beijing, China and I feel very fortunate to have the opportunity to learn about Chinese culture, gain valuable business experience working for a Chinese joint venture company and learn to speak, read and write Chinese.

Originally I am from Brooklyn, New York and I have lived outside the U.S. since 1997. New York is a great city and I am lucky to have grown up there. It is truly a melting pot of people from all walks of life and that background has instilled in me an appreciation of all peoples.

Traveling and meeting new people has been a passion of mine ever since I took my first family trip London when I was 12 years old. I can still remember my first cup of English tea with milk and sugar and how good it tasted. Taking the time to listen and learn from people of other nations has made me more open minded and a better person. The world is more interconnected and interdependent than ever so I think it is important to keep up with global current events and be aware of what is happening around us. Enjoying life and having fun are also important to me and I enjoy playing golf, reading and spending time with friends and family.

I think it is important to have a positive attitude because if you think and believe in advance that you are going to have a positive experience, then you have a better chance of having a positive outcome.

Below is more information about my work experience and education. If you want to contact me for any reason, just click contact me and send me a message. Thank you and I look forward to hearing from you.

Work Experience

I have worked in the media research and software industry for more than 20 years. Since May 2011, I have been working for CSM Media Research as their International Clients Director, based in Beijing, China. CSM’s main business is providing the television and radio audience measurement services in China,www.csm.com.cn.

Prior to joining CSM I worked for Telmar Information Services Corp. a multinational media planning software company based in New York, U.S.A. for more than 18 years holding various positions, www.telmar.com. I started my career at Telmar’s New York office in 1993 as an Account Executive, where I was responsible for providing customer service to clients in the north east United States. In 1995 I was promoted and transferred to Los Angeles, California where I was the Western Division Manager. Then in 1997 I was asked to transfer to Hong Kong where I opened and ran Telmar’s Asian division. In 2006 I was transferred to Amsterdam, The Netherlands, to run Telmar’s business there. After a brief stint back in the U.S. I return to Telmar Hong Kong in 2010.


Executive Management Program, Harvard Business School, U.S.A., 2006

Bachelor of Science in Business Administration from Roger Williams University, Bristol, Rhode Island, U.S.A.,1992