Lawrence Federman

Digital Resume


I am a media research sales, marketing and data management executive, currently International Clients Director at CSM Media Research:

Lawrence Federman

About me

I am a 20+ year veteran of the media planning software and research industry. My areas of expertise include sales, marketing, business management, and organizational development. I have extensive experience working with all major media research data suppliers for both traditional and digital media.


Name: Lawrence Federman

Nationality: American/HK Permanent Resident

Location: Beijing China

Experience & education



CSM MEDIA RESEARCH – Beijing, P.R. China 2010 – Present

Chinese provider of television, radio and digital audience measurement services,

  • Director, International Clients Department (May 2010 –present)

TELMAR GROUP – Various locations 1993 – 2010

Global provider of media planning software and consultancy services,

  • Managing Director, Asia Pacific Oceania - Hong Kong SAR (2009 - 2010)
  • Managing Director, Northern & Eastern Europe - Amsterdam (2006 - 2009)
  • Deputy Regional Director, Asia Pacific to Managing Director, Asia Pacific Oceania - Hong Kong SAR (1997 - 2006)
  • Manager, Western Division, Americas - Los Angeles (1995 - 1997)
  • Account Executive, Eastern Division, Americas - New York (1993 - 1995)



Bachelor of Science in Business Administration - 1992

  • Roger Williams University – Bristol, RI

Professional Development:

  • Key Executive Programs, Harvard Business School - 2006
  • Finance for the Non-Financial Manager, University of Michigan, Singapore - 2002


  • Sales
  • Marketing
  • Data management
  • Budgets
  • P&L management
  • Market Research
  • Strategic partnerships
  • Management
  • Media Research
  • Competitive analysis
  • Marketing Research
  • Advertising
  • Global business development
  • Advertising Research
  • Business strategy
  • Digital Media


  • English (Mother tongue)
  • Mandarin Chinese (Elementary)

Passions & Interests


I have lived in China for almost 20 years and I continue to be inspired by the people, culture and language. With thousands of years of history and a rapidly developing future, China will continue to be a key player in the global economy. Learning to read, write and speak Chinese is a challenge but I remain commited to being able to effectively communicate with one of the largest and most important populations on earth.


I am fascinated with data and the technology to process and analyze it. Effectively using data can have a dramatic impact on almost every aspect of our lives.


I would not have been able to achieve anything without being active and healthy. Running, swimming, bike riding and golf are all activates I enjoy. We are what we eat and I try to eat healthy but I am also flexible on special occasions. I also feel having a healthy positive attitude is very important.


Ever since I went on a family vacation to England when I was 12 years old, I was hooked on travel. Since then I have traveled to many countries and I have lived nearly half my life outside the United States. I feel that travel opens the mind to new ideas and helps put life into perspective.

Contact me